IRNA - The 9th Pars International Tourism Exhibition inaugurated in Shiraz in southern Province of Fars on Sunday attended by several representatives of Iranian and foreign companies.

The event is aimed at introducing the potentials and capabilities of Iran, Fars Province in particular, in tourism industry.

Several foreign ambassadors from Bangladesh, South Korea, Indonesia, Syria, Austria, Malaysia, Tajikistan and South Africa attended the inauguration ceremony of the four-day exhibition.

Meanwhile, several domestic and foreign companies in the fields of airline, hoteling, hotel reservation systems, free zones, air and sea sports clubs, diving schools, recreational complexes, tourism and tourist resorts as well as the handicraft are attending the exhibition.

The Iranian National Folk Festival, Balloons Festival as well as three tourism-related conferences including investment and branding, health tourism and tourism architecture will be held on the sidelines of the exhibition.

The exhibition wraps up on Dec 13.