Vahdat Hall,�originally called Roudaki Hall and�built for artistic performances,�was a prominent venue for�major concerts and plays over the years. This year, however,�on the occasion of spring and Nowruz,�the Iranian new year, it became�the site for a different type of event: the Fajr Fashion Festival.
For quite some time, clothing items have�been presented at an annual, year-end exhibition�to make purchasing them easier for�middle- and lower-class families in anticipation of the new year. People would, at times, have near-death experiences�from pushing and being pushed, to grab the last of the dresses, manteaus and scarves. This year, such exhibitions were more expansive, held in�400 venuesthroughout the country, with 35,000 manufacturers selling their products,�including clothing items and Nowruz goods, such as nuts and delicate cookies traditionally served�during spring visits to people's�homes.

With this year's events, the clothing industry in Iran has turned over a new leaf, presenting�a hipper style. Most middle-class Iranians could afford to buy clothes from the exhibition held in Vahdat Hall this year, although it was tough for�some�families� budgets. Festival fans say they were able to purchase clothes below wholesale prices.

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