IFP - Iran�s minister of cooperatives, labour and social welfare says the US sanctions are an opportunity for Iran to revive its domestic brands.






Addressing the �National Brand, National Might� Congress held in Tehran on Monday, Ali Rabi�ei said, �the condition of sanctions is the best opportunity to revive our brands, and we should make plans in that regard.

According to a report by Fars News Agency, he said improving domestically-made products and encouraging Iranians to buy locally-produced goods can promote the consumption of Iranian commodities and lead to the development of domestic brands.

The minister said Iran�s 80-million-strong market is an ideal opportunity to create brands and promote the consumption of Iranian goods.

�Afterwards, we can go to the 300-to-400-million-strong market in the [Middle East] region and enhance exchanges of Iranian goods in the region and, later on, in world markets,� he said.

The minister underlined that a massive psychological operation lies behind the anti-Iran sanctions.

�Through this psychological operation against Iran, the Zionist regime [of Israel] and the United States seek to undermine our national morale, trigger panic, delineate an uncertain future and provoke part of the society to show uncontrollable behaviour,� he said.

�We need serious planning to tackle the current situation and this major psychological operation, and I believe we can succeed by doing serious work,� the minister noted.

He further blasted the US Treasury�s anti-Iran programs as well as its connection with terrorist groups operating against Iran.

�Our key plan to tackle these circumstances is to establish tranquility in the country�s economic climate and guarantee people�s livelihoods,� he said.

�We need perseverance, wisdom, consensus and tolerance in order to weather the current situation,� he said.