The agreement not only marks the beginning of a new chapter in the two partners' history but will also open up new possibilities for customers in Iran, who will be offered vehicles built to the highest comfort, safety and environmental standards in this long-standing Peugeot market.
Commenting on the agreement, Jean-Christophe Qumard, Executive Vice-President, Middle East & Africa, said: "Today marks a crucial milestone in our project with Iran Khodro. The two partners conducted discussions as announced during President Hassan Rouhani's visit to Paris in January 2016. I am proud to be bringing the best in PSA Group technology to our Iranian customers."
This 50/50 joint venture is expected to invest up to 400million over the next five years in manufacturing and R&D capacity. This investment will contribute to the development of a competitive manufacturing base for producing, launching and marketing Peugeot 208, 2008 and 301 models, fitted with latest-generation engines.
The agreement provides for:
- The creation of a joint venture on an industrial site in Tehran to produce new latest-generation Peugeot vehicles, on a platform that will also be used by Iran Khodro to develop its own vehicles.
- The capacity to export joint-venture products across the region.
- The restoration of contractual relations for the production of Peugeot-branded vehicles currently sold in Iran.
The first vehicles will roll off the production line at the Tehran plant in the second half of 2017.
The Iranian market reached a peak of 1.6million vehicles in 2011. It should quickly regain this level and reach 2million vehicles a year by 2022. Current estimates put the number of Peugeot cars on the road in Iran at more than 4million.
Iran is a key component of PSA's development strategy in the Middle East & Africa region, which is the PSA Group's third-fastest growing international market.
By Business Wire
