30 Apr 2024
Sunday 23 August 2015 - 13:12
Story Code : 177152

Irans latest revolution is all about fashion

There is another revolution taking place in Iran, and this time it is all about fashion.

Thanks to an edict that now allows fashion and modeling under Islam, fashion weeks are popping up all over Iran, including the upcoming Darab Fashion Week.

According toThe Guardian, the fashion event in Darab will take place in September and at the Esteghal Hotel.

With an increase of events, the number of models needed for Iran Fashion Week has also increased. EnterBehpooshi, the first modeling agency in the country to get official permission to operate.

If I say that fashion in Iran has gone through a revolution in the past year, I havent exaggerated, Sharif Razavi, Behpooshis director, told theGuardian. In around 30 years since the revolution, we saw around 10 to 15 catwalks in the country, but in the last year alone, weve seen more than a hundred.

Before the edict allowing fashion and modeling, the modeling agency operated underground. However, while its now legal there are still restrictions.

Over two days, the works of Iranian designers will be displayed, and while women can attend mens shows, men will not be allowed at womens shows. Attendance is by invitation only, and there are still many with negative views of fashion in the Muslim country.

However, thanks to the now legal fashion industry, independent designers such as Salar Bil and Farnaz Abdoli are getting exposure abroad and helping eradicatestereotypes.

When people see our work, they are shocked, Abdolisaid. They expect women in Iran to wear veils and niqabs but then they see our models and designs and they cant believe what they see.

This article was written by Anna Quintana for styleblazer on AUG. 11, 2015.
https://theiranproject.com/vdccpmqsi2bqms8.-ya2.html
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