26 Apr 2024
Thursday 7 June 2018 - 12:53
Story Code : 307723

Trumps true talent isnt negotiating. Its marketing.

The Washington Post | Fareed Zakaria: Donald Trumps recurring criticism of his predecessor is that he just didnt know how to make a deal. Obama is not a natural deal maker, hetweeted in 2016, complaining that there was no accord on Syria. Obama will attack Iran because of his inability to negotiate properly, hepredicted incorrectlyback in 2013. Trump was scathing about President Barack Obamas lack of legislative success,pronouncing himunable to negotiate w/ Congress. We need leaders who can negotiate great deals for Americans, Trumptweeted in 2015, and the implication was obvious he was the ultimate dealmaker.


It is nearly 500 days into the Trump administration. Where are the deals? Where is the renegotiatedNorth American Free Trade Agreement, the bilateral trade agreements that were going to replace the Trans-Pacific Partnership, the new and improved Iran nuclear pact, the China trade deal? Trumps record in working with Congress is even less impressive. He has not been able to strike an accord with Democrats on anything, from immigration to infrastructure.

The world is laughing at us,he would often say. Well, what must the world be thinking now, as it watches the Trump administration careen wildly on everything from North Korea to China? What must it have thought as it watched the master negotiator in a televised session with congressional leaders on immigration, where he seemed to agree with the Democratic position, then agree with the (incompatible) Republican position, all the while asserting they were going to make a deal? They didnt.

By now it is obvious Trump is actually a bad negotiator an impulsive, emotional man who ignores briefings, rarely knows details, and shoots first and asks questions later.

Consider how the administration has handled the North Korea summit. First, the meeting was announced with great fanfare, with Trump soon lavishing praise on North Korean leader Kim Jong Un. Agreeing to the meeting was an enormous symbolic concession to Pyongyang, while getting almost nothing in return. This was to be a head-of-state summit, though there was little preparation and no determination that the two sides were close enough to have a serious negotiation at that level. Trump got excited enough to start hyping the prospects for a breakthrough agreement despite little evidence of any movement in the North Korean position. Next, Trumps advisers embarked on a strange series of comments that seemed designed to threaten, scare and intimidate North Korea. Was this the plan? Did the administration regret its early overtures? Or was this all just incompetence? Is it any wonder the whole thing has collapsed?

Trump has been even more ham-handed in his dealings with China. Just before entering the White House, hedangled the possibility of recognizing Taiwan. Beijing quickly shut down contact with the United States and, humiliatingly, Trump had to walk back his comments in a phone call with President Xi Jinping.

The current trade talks with China are a case study in bad negotiations. It is difficult to know where to begin. The U.S. government does not seem to know what it wants. Some days, it appears Washington is fixated on the size of the trade deficit. Other days, it focuses on technology transfer and the theft of intellectual property. The White Housebegan its attacksbyimposing tariffs on steel, which mostly affected American allies, ensuring that it had no partners in its attempt to pressure the Chinese. After insisting no countries would be exempted, the administration once again reversed course anddoled out exemptionsto the top five steel exporters to the United States, though it threatens to reverse itself again.

American negotiators have leaked furiously to the press to undermine each others positions, and even squabbled among themselves in front of a Chinese delegation earlier this month. Trump himself seems to switch gears repeatedly. After his administration announced it would punish ZTE, a huge Chinese tech company that committed serious trade violations, Trump suddenlychanged his mind, citing concern for the impact on Chinese jobs. Imagine the outcry if Obama had backed away from putting pressure on the Chinese to help their economy!

On the legislative front, Trump chose to begin his presidency with the divisive issue of health care rather than a unifying one such as infrastructure and failed to get Obamacare repealed anyway. Oh, and dont forget, he and son-in-law Jared Kushner were going to broker the ultimate deal: peace between the Israelis and Palestinians. How is that going?

As talks fail, deals collapse and negotiations founder, Trump continues to tweet triumphantly about his great success. It makes one realize the presidents true talent. He has the confidence, bravado and skill to market failure as success. He can take a mediocre building, slap some gold paint on it and then convince people its a super-luxury condominium. Call it the Art of the Spin.
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