SAIPA sales campaign triggers frenzy car buying in Iran

Financial Tribune – Iranian car manufacturer SAIPA managed to pre-sell 50,000 vehicles in less than two days, a testament to the public’s rush to turn their cash into safe-haven assets in view of the galloping inflation.

Starting from Wednesday at 10 a.m. local time, the second largest Iranian carmaker launched an online pre-sale of 50,000 of its Pride, Tiba and Saina models through its website. All the vehicles on offer were pre-sold in less than 38 hours, the carmaker reported.

SAIPA has released interesting statistics about its sale, which suggest 63% of purchasers were male and 37% were women.

Examining the data from a province by province perspective, the data shows that the majority of buyers were from Tehran and Alborz provinces (29%).

Following Tehran and Alborz are Khorasan Razavi (9%), Isfahan (8%) and Fars (7%).