Financial Tribune- Tehran�s name is associated with urban and environmental issues such as pollution and traffic congestion that have overshadowed its cultural capacities, but officials believe that the tourism industry offers an opportunity to improve the image of the metropolitan area.

The province is chiefly known as a source market rather than a destination while it enjoys vast potential to draw tourists for various purposes.

To organize plans aimed at the development of the industry, officials have identified and prioritized major areas in which the capital and its surrounding counties can serve tourists. Speaking at a press conference on Monday, Delavar Bozorgnia, head of provincial office of Iran�s Cultural Heritage, Handicrafts and Tourism Organization, elaborated on the four key sectors of tourism in Tehran Province to invest in, ISNA reported.