WPP’s Kantar Signs Agreement with Major Iranian Market Agency

TEHRAN (Tasnim) – Market researcher Kantar, a London-based company, has signed an affiliation agreement with an Iranian market research agency, advertising giant WPP announced on Monday.

Kantar has signed the affiliation agreement with Rahbar Bazaar market research institute in Iran, giving global insights network a foothold in Iranian market.

Following the signing ceremony, Kantar Insights CEO MENAP Stephen Hillebrand said, “There’s been a very high level of interest in Iran among our clients since the easing of the sanctions,” More About Advertising website reported.

“This agreement heralds Kantar’s commitment to help develop new business opportunities for our clients in this important growth market. We look forward to working with Rahbar Bazaar to deepen the service offerings for both Kantar’s clients, and Rahbar Bazaar’s clients, in Iran,” he added.

Afshin Vafadar, one of the founders of the Iranian firm, said, “Rahbar Bazaar is excited about affiliating with Kantar in order to address the needs of our local clients and to attract new multinational clients.

“We believe that access to Kantar’s global network of market research experts, its proprietary consumer insight and technology tools and its market research ‘best practices’, together with our dedication, local insights and expertise, along with our young motivated team will make a compelling service offering.”

Rahbar Bazaar was set up as a market research agency in 2003. Rahbar Bazaar’s clients include MCI, Henkel, Unilever, Hayat, and BAT Pars.

Kantar is the Data Investment Management division of WPP plc, a London-based public company. The division was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, and consists of a network of 13 companies, with around 28,500 employees working in 100 countries in various research and consultancy disciplines.

By Tasnim News Agency