Iranian hotels, cafes to get halal certification

Financial Tribune- Hotels and cafes that provide services under halal standards could apply for a certification, following a contract signed between Iran Organic Association and Halal World Institute.

According to Seyyed Reza Nourani, director of IOA, the move is in line with efforts to develop and modify principles of tourism for providing services based on Islamic standards.

“HWI ensures that tourist centers, hotels and restaurant serve organic halal food for tourists,” IRNA quoted Nourani as saying.

According to the regulations, halal-certified centers will categorize food products into three color groups: green for organic food, orange for natural food and white for healthy food.

“They could also specify tables with the three colors for each food category,” he said. Halal services are not limited to food, but also cover pharmaceutical and cosmetic products. Health and beauty items are screened through proper procedures, monitoring the presence of any contaminants and heavy metals.

“The certified hotels and restaurants will find and attract new customers while keeping their past clients. Furthermore, customers will not be charged more for their choice of halal services,” Nourani added.

Halal World Institute was established in 2013 to promote and expand halal culture. Its main objective is preparing the ground for distinguishing halal goods and services from non-halal ones. The issue is considered both as an Islamic religious belief and as a superior standard. Islam divides foods, beverages, clothing and other products into halal (allowed) and haram (prohibited).

According to the latest report published by WiseGuyReports.com, the global halal food market size exceeded $772 billion in 2016 and is anticipated to reach $2.55 trillion by 2024, driven by the rising demand for consumption of halal meat, which is healthy and prepared in a hygienic manner.

Asia Pacific has the highest market share in terms of revenue and is projected to maintain its dominance in the market over the forecast period. Increasing Muslim population and growing awareness among consumers in Asia Pacific countries such as Pakistan, India, Bangladesh, Indonesia, Singapore and the Philippines are expected to further expand the market.